Founded by Ben Gorham in 2006, the European brand Byredo is setting new standards in the world of luxury. In contrast to the Scandinavian aesthetic, BYREDO has distinct ethnic influences from Ben's Indian background, with strong links to creativity, art and lifestyle. By combining fresh flavours from cool Sweden with lovely warm elements of India, and through the influence of personal experiences and memories, the brand has carved out a unique position in the market.
Founded by Ben Gorham in 2006, the European brand Byredo is setting new standards in the world of luxury. In contrast to the Scandinavian aesthetic, BYREDO has distinct ethnic influences from Ben's Indian background, with strong links to creativity, art and lifestyle. By combining fresh flavours from cool Sweden with lovely warm elements of India, and through the influence of personal experiences and memories, the brand has carved out a unique position in the market.
