AVEDA

Purple Toning Shampoo 1 Liter

Shampoo

Sulfate detergent-free formulation with low foaming to maximize the toning effect. Gently cleanses hair without stressing it. Used in conjunction with Blonde Revival™ Purple Toning Conditioner, the triple-action system delivers a radiant, beautiful blonde after just one application:

• Let your blonde shine anew - Purple pigments neutralize yellow tones for a clear and visibly brightened result. 8x* more toning pigments for our coolest blonde yet**.
• Adds new softness - A composition of superfruit oils with açai and passion fruit moisturizes, conditions overly damaged hair and restores incredible softness to each strand.
• Smoothes hair texture - This nourishing system instantly revives the hair fiber, leaving it feeling silky soft and healthy
• 97% naturally derived*
• Ideal for blonde or gray hair
• Vegan. Sulfate detergent free. Silicone-free.

Aveda's Pure-Fume™ aroma with scented flowers, certified organic orange and cedarwood.

*Gained from plants, non-petroleum-based minerals or water.

**Compared to Aveda Blue Malva.

Application:

Features an increasingly toning effect and can be left on for up to three minutes, depending on the level of neutralization desired. Apply to wet hair. Leave on for 1-3 minutes. Rinse thoroughly. Then apply Blonde Revival™ Purple Toning Conditioner. The toning result may vary.